Updated: Sep 28
Ever thought about blogging for a living? Over the course of the last 20 years, blogging has grown into a lucrative side hustle with sites like Reddit and Medium making it easier than ever for beginners to get started.
Of course, creating a successful blog remains challenging; especially for beginners.
But fear not. This guide is going to teach you everything you need to know in order to make money through blogging.
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A lot of bloggers start blogging as a hobby and eventually find ways to maximize their income from it. As their readership grows, their blog also increases in authority and influence, and they are either able to market their blog to advertisers or make money through affiliate marketing.
High-income blogs can earn as much as $50,000 monthly - and in some cases, they earn even more.
Both blogs were established in 2005, to be acquired by AOL down the road. What seems to be their secret?
Well, for starters, they began by creating great content targeted towards a specific niche, on a regular basis. TechCrunch focuses on tech news, startups, and venture capitalists while Ariana Huffington’s Huffpost stays true to its roots by writing about life and politics from a liberal point of view.
While great content is what got them readership and subscribers, both blogs earn money through ways we will be discussing further ahead in this article: affiliate programs, digital ads, ad banners, conferences, and public speaking, among others.
So, read on to find out how you can get started on your own blog’s monetization.
Ways to Make Money Blogging
If you’re only starting to monetize your content, it’s a good idea to enlist the help of an ad network. It’s challenging to sell ads directly to businesses on your own, especially when you’re just starting to work with advertisers. An ad network will assist you in efficiently filling your ad inventory and maximizing your CPMs.
What are CPMs?
‘CPM’ stands for ‘cost per mille,’ which translates to the amount that you earn per 1,000 visitors. There are different options for blogs of various sizes. Depending on your needs, ad networks can help you monetize your blog in a variety of ways such as traditional display ads, ad links, paid content recommendations, and more.
Here are some ad networks you can check out:
Google AdSense - The most popular option for display advertising; AdSense acts as an ad network by providing access to advertiser demand and helping bloggers set up their ad inventory.
Media.Net - A contextual ad product of Yahoo/Bing, Media.Net works by serving relevant ads based on your blog's content. This includes text and display ads.
Monumetric - Monumetric helps you monetize your blog by asking you to list down your ad inventory. It will then help you fill out the ad inventory with the highest offers available.
Affiliate marketing is one of the most popular ways to earn an income from blogging. A lot of successful bloggers earn a big chunk of their income from affiliate marketing programs. Simply put, as an affiliate of a company, you help them promote their products through your blog. They give you a link or discount code that you can use in your blog to track affiliate performance. Consequently, all purchases made through that link or code will allow you to earn a commission.
One of the most popular go-to’s for affiliate marketing is Amazon’s Affiliate Marketing Program, which allows you to become an Amazon Associate who uses affiliate links regularly in their content. You can choose from a wide range of products from a trusted site and earn referral fees for every checkout.
Other popular affiliate marketing programs are: